Who am I?

Personal Details

Rad Paluszak
  • Name: Rad Paluszak
  • Date of birth: 15 August 1986
  • Nationality: Polish
  • Address: E2 6GG London & CM23 3YL Bishop's Stortford UK
  • Skype: radpaluszak

Short Bio

I have almost 10 years of experience, both hands-on and managerial, in SEO/SEM and 18 years in building advanced internet applications. I have previously worked for the biggest Polish digital marketing agency where I was helping thousands of companies successfully acquire their online visibility. I have recently worked for Neadoo Digital Ltd, London’s digital agency specialising in local and international SEO.

In April 2017 I joined SUSO Digital, the agency specialising in a highly technical SEO, in a role of Director of SEO.

Currently working with The Search Initiative founded by Matt Diggity.

My Professional Background

Work Experience

2017 April - Present

SUSO Digital

Director of SEO/CTO/Senior Strategist/Technical Director

I am a Senior SEO Strategist for a few SEO brands owned by the same holding company

TSI Logo

2015 November - 2017 March

Neadoo Digital Ltd

Head of SEO

Previously working as a director of all SEO activities in an agency targeting SME companies (mainly of Polish roots) in the UK. Being In charge of all activities in the most important department in the company. Overlooking KPI’s, budgeting, setting goals and making the team of SEO specialists and developers efficiently work towards meeting them. Building internal SEO tools for monitoring, reporting and highlighting current status of works. Building company’s CRM and blog network (eg. local-business.co.uk). Assessing risks and profitability of new contracts. Working closely with PPC (AdWords, BingAds) department. Supporting the Dev Team acting CTO.

2015 June - 2015 November

Couporando GmbH

Head of SEO / Senior PHP Developer

Looking after SEM strategy for company websites targeted at the following countries: United Kingdom, Germany, Poland and the United States.

Working with the teams of developers, marketers and copywriters to ensure everything planned to be implemented to a website complies with the SEM strategy. Consulting search engine optimisation enquiries of external SEO agency (Clicks.de) in Germany. Responsible for day-to-day analysis of Google Analytics and Google Search Console. Also analysing company competitors and developing new marketing ideas upon it.

Played an important role as a senior PHP programmer responsible for introducing new features and elements targeted on improving SEO score of the websites.

Consulting an e-commerce website SEO strategy for Budapester.com.

2010 December - 2015 June

Sunrise System

Senior SEO Specialist

Internally promoted through the positions of Assistant SEO Executive, SEO Executive, Senior SEO Executive, SEO Specialist, currently Senior SEO Specialist.

Creating the search engines marketing strategies for corporate websites, e-commerce and other sites. Responsible for planning, coordinating and implementation of optimisation changes on customer websites. Working with the pages of various sizes, developed with a multitude of different WEB technologies.

Analysis and optimisation of content management and e-commerce systems based on PHP language (WordPress, Joomla, PrestaShop, OSC Gold, Magento, Shoper; Frameworks: Zend, Symfony, Yii, Kohana, CodeIgniter, CakePHP). Also on a smaller scale in touch with ASP.net, Python Django and Ruby-On-Rails. Directly in contact with the customers via a phone and e‑mail.

From the position of Senior SEO Executive duties included also new employees training as well as ensuring continuous improvement of their SEO/SEM skills. Professional support and mentoring of all strategies put together by proteges. Indirectly responsible for 7 team members.

From the position of SEO Specialist involved in international projects for Bauer Media Group (UK, Germany, Austria, Czech Rep, Russia). Responsibilities also included assessing potential contracts and projects before they were settled.

More than a 1000 websites successfully optimised during this time.

2008 May - 2010 August

ANOVO UK - Nokia Logistics Hub

Flash Area / V.A.S. Team Leader

Working as a Team Leader in Flash/Variant Creation Area at Nokia Logistics Hub via Wynnwith Recruitment.

Managing the team of 5 to 20 members. Reporting progress to Supervisor, Operations Manager or directly to Nokia employees. Finding solutions to technical problems. Developing solutions to flash software packages to mobile devices. Quality control of employees. Overlooking inventory in the department. Managing the material flow. Coordinating Nokia special projects.

2005 October - 2008 May

Dalehead Foods Ltd.

Production / Data Capture Operator

Various work agencies, Thetford/Bury St. Edmunds, UK. Eventually Dalehead Foods Ltd.

Working as a production operative, data capture operator and a forklift driver.

2005 May - 2005 October

GTI Group partner Orange

Customer Care / Sales representative

Participating in the re-branding of the network. Signing contracts with individual and business customers. Customer care in a local Idea (later Orange) network salon in accordance with the highest standards of the operator. Filling KPI and operational data spreadsheets. Technical support in case of software or hardware issues.

  • High standard customer care
  • Signing contracts
  • Ensuring correct stock rotation
  • IT support within the group
  • Marketing
  • Producing daily / weekly / monthly reports
  • KPI’s

2001 March - 2004 July

KB Network

Trainee IT Assistant

Programming websites’ front- and back-end engines. Building customer websites with the content provided. The first contact with PHP language and SQL databases. In addition to creating websites also servicing PC equipment and assembling computer sets.

  • Web Design
  • Computer servicing and maintenance
  • Customer care
  • Graphic design of ads: posters, leaflets
  • Basic server administration (file and internet sharing)
  • Designing, building and servicing wired and wireless networks

My Education


2010 October - 2015 January

Poznan University of Technology

Information Technology

Bachelor of Science Engineer Degree

Taxonomy generator for ontological Bayesian classifier


2002 September - 2005 June

2nd Comprehensive Secondary School in Nysa, PL

IT and Maths profile


  • Galin Stefanov

    Co-Founder at Perfomalis Ltd

    Amazing attitude. Extremely honest and awesome expert in SEO. Highly recommend him for SEO consulting in competitive niches.

  • Rafal Moszkowcow

    Neadoo Digital Ltd

    I found Rad as the honest – result driven specialist. His vast knowledge of SEO > SEM created so much added valuse to our company. I consider him as the detail orientated individual – well organized & team builder. Rad is the one of the few I can recommend wihout hesitation.

  • Anna Luczak

    Project Manager

    I have an opportunity to work with Rad , he is a successful risk-taker. He uses unique ways to determine what the target company needs. As a creative thinker who possesses a can-do attitude, Rad is a pleasure to work with. I recommend him for any SEO position at any organization that chooses to take benefit from his diverse skills!

  • Anna Wojciechowska

    Owner of Anspire

    Radek is a very professional and experienced specialist in the SEO / SEM fields. Working together on projects was always been of the highest quality. In addition to his wide technical knowledge I need to note also business approach and great contact with customers and colleagues.

  • Aleksandra Zapiec

    (SEO) Web Manager

    It`s really rare to come across a standout talent like Radek. Surely, he is an expert in PHP programming, On-Page and Off-Page SEO, but also an ambitious, bright person. Many years of experience, ability to juggle multiple projects and to share his knowledge with junior colleagues makes him a very successful innovator in search. I am proud that I had worked with him and really grateful that he taught me so much.

  • Damian Smilgin

    SEO Specialist

    Great skills, great knowlege, great leadership.

What I am good at

Skills & Knowledge

SEO and Programming Skills

Language Skills & Knowledge

  • Search Engine Optimisation (SEO)
  • SEO Audit & Strategy
  • Backlink audit / Link detox
  • Conversion Rate Optimisation (CRO)
  • Usability and User Experience (UI/UX)
  • Link building
  • Content analysis & recommendations
  • … many more …
  • HTML & CSS (+Bootstrap)
  • PHP (+ Yii2, Symfony, Zend)
  • JavaScript (+ jQuery)
  • MySQL
  • Database design
  • Python
  • Software Engineering
  • … many more …


Hobbies & Interests

  • Squash


    It is my favourite sport, hobby and a second love of my life 🙂

  • Technology


    Gadgets, hardware and tech news - this is what defines me since 1999.

  • Marketing


    Internet Marketing - it's a passion, not a job

  • Movies


    Good movies relax you and let you enjoy life a little bit more

  • Photography


    I bought a Nikon D5300 DSLR two years ago and really like playing with light, shadow and different scenarios. I've done the wedding session for my brother in law and his wife.

  • Travel


    I only wish I could travel more ...

  • Psychology


    Good lider needs to know how to approach different people, how to talk to them and manage them.