2000s - TODAY
Developer first
More than 25 years building websites, tools, integrations, and fixes. That engineering background is still the foundation of how I approach search.
[TERMINAL_MODE] . rad@paluszak:~$
Rad Paluszak:
AI & SEO
Engineering
> Engineering technical SEO and AI-first search systems with direct developer-level implementation. 25+ years in web, 15+ in SEO. No external dependencies required.
25+
Years in Web
15+
Years in SEO
1000+
Sites Optimized
rad@paluszak — zsh
$ whoami
Rad Paluszak — AI & SEO Engineer
$ cat location.txt
London, UK
$ echo $CURRENT_STATUS
Available for consulting & new projects
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AS FEATURED ON
SERVICES.MD
Precision Engineering
for SEO
01 // Business-aware SEO. 02 // Infrastructure efficiency. 03 // AI systems and software architecture.
01 / SEO STRATEGY
Strategic SEO Audits & Consultations
Technical SEO that meets business objectives and real operational constraints. I prioritise opportunities through cost, difficulty, and potential impact, then turn complex findings into an executable roadmap. This includes international SEO, multi-market architecture, and recovery from difficult technical problems.
#technical_seo #international
IMPACT-LED PRIORITISATION
02 / INFRASTRUCTURE
Infrastructure Efficiency Audits
I examine hosting, deployment, rendering, caching, data flows, and platform architecture to find expensive bottlenecks and unnecessary complexity. The result is faster delivery, lower operating cost, fewer production problems, and an infrastructure that can scale without continuously adding people or servers.
#architecture #cost_efficiency
LESS WASTE / MORE CAPACITY
03 / AI SYSTEMS
AI Agents & Automation
I design and implement AI where a business is too slow, too manual, or unable to scale: agentic workflows, operational automation, content and SEO systems, internal copilots, and integrations that remove repetitive work while keeping people in control of consequential decisions.
#ai_agents #automation
BUILT AROUND THE BOTTLENECK
04 / SOFTWARE
Software Architecture & Product Advisory
I advise SaaS founders, development teams, and product organisations on architecture, implementation strategy, technical trade-offs, and international go-to-market. I can move from system design to working code and help teams avoid decisions that become expensive only after growth arrives.
#saas #product #go_to_market
STRATEGY THROUGH IMPLEMENTATION
METHODOLOGY.MD
Execution
Pipeline
A systematic approach to solving the most complex technical SEO challenges. Every engagement follows my practical three-phase methodology.
01
DIAGNOSE
Isolating critical rendering issues and indexation blocks using raw log data, crawl analysis, and deep technical auditing.
02
CODE
Writing clean, performant scripts and structural patches to resolve Core Web Vitals issues, crawl loops, and rendering bottlenecks.
03
OPTIMIZE
Iterative testing and refinement to ensure maximum algorithmic efficiency, continuous monitoring, and sustainable growth.
Elevate your technical infrastructure
Ready to transform your SEO strategy with precision engineering? Let's build something exceptional together.
BOOK A CONSULTATION EXPERIENCE.MD
Built across code, search and teams.
I started building for the web before SEO had a name. Since then I have moved between development, technical strategy, leadership, and founding companies, while staying close to the work itself.
VIEW MY BACKGROUND2010 - TODAY
SEO at scale
From more than 1,000 optimized sites to international platforms, algorithm recovery, technical strategy, and teams working across multiple markets.
LEADERSHIP & OWNERSHIP
Inside the team, not above it
I have worked as Head of SEO, CTO, strategist, speaker, and founder. Today I bring that experience into teams that need senior thinking and practical help.
COMPANIES.MD
Ventures & Projects
Zeni.Studio: Your content, compounding.
Zeni is a text-first, multimodal AI workspace I am building for creators, freelancers, and small businesses. It turns everyday ideas into reusable social and long-form content, so each piece compounds instead of disappearing into the feed.
銭 / VALUE BUILT OVER TIME
Small pieces of useful content should add up to something massive.
Zeni takes its name from an old Japanese word for a coin: something modest on its own, but powerful when stacked consistently.
CTO The operating system behind the agency
AI INFRASTRUCTURE / AUTOMATION
At NON.agency I build custom internal tools, automated workflows, AI agent swarms, and client-facing implementations. We help small brands compete far above their weight.
notebook.ink
PERSONAL A publishing system with a longer memory
FULL-STACK / INDEPENDENT
A personal project I am building end to end: infrastructure, DevOps, product, and code. It exists to keep me writing and experimenting while leaving a durable memory legacy for my son.
ARCHITECT AI and search visibility intelligence
INTERNAL PRODUCT / EMERGING
I am architecting NON.agency's platform for tracking rankings, AI visibility, mentions, entities, and brand presence across discovery surfaces. It is internal today, with a path toward becoming a public product.
SPEAKING.MD
Ideas built for the room.
I speak about technical SEO, AI-first search, content systems, and the real decisions behind sustainable organic growth.
brightonSEO / Opening Main Stage
From algorithmic penalty to 373% revenue increase
A practical case study about diagnosis, recovery, and the business decisions behind a result that could not be fixed with another generic checklist.
CHIANG MAI SEO 2019
Content vs SERPs: live workshop
A hands-on international workshop turning competitive search data into decisions people could use immediately.
AFFILIATE WORLD BARCELONA 2019
Live SEO case study: 14x search traffic
A joint stage case study with Matthew Woodward, breaking down the strategy and execution behind a fourteen-fold increase in organic search traffic.
BUYING ONLINE BUSINESSES 2026
From SEO to GEO: How to Get Found in an AI-First Internet
A practical conversation about how discovery is changing, what AI-first visibility requires, and how businesses can become findable beyond classic search.
TESTIMONIALS.MD
What Colleagues Say
"Extremely honest and awesome expert in SEO. Highly recommend."
GS
Galin Stefanov
Co-Founder, Performalis Ltd
"Creative thinker with a can-do attitude."
AŁ
Anna Łuczak
Project Manager
"Professional, experienced, business approach."
AW
Anna Wojciechowska
Owner, Anspire
"Expert in PHP, On-Page and Off-Page SEO. Standout talent."
AZ
Aleksandra Zapiec
Web Manager
"Great skills, great knowledge, great leadership."
DS
Damian Smilgin
SEO Specialist
CONTACT.MD
Let's Work Together
Whether you need technical SEO consulting, international SEO strategy, or a partner who can both diagnose and fix complex issues — I'm here to help.